Case studies
Selected work, written up in full.
6 studies
- Asking Claude to review how I use ClaudeSeptember 2026One open-ended prompt asking Claude to audit seven weeks of my own usage — the scorecard it produced, the gaps it found, and the two structural fixes we shipped in the same session.
- What can Fable accomplish in one turn?August 2026A live test of Anthropic's newest model — one prompt, one turn, and a production wildfire tracker for the fire burning nine miles from our house. Then an autonomous routine to keep it current, and an honest account of where it needed a human.
- Building this site — the case for ground-level AI fluencyAugust 2026Why I think every marketer needs hands-on AI fluency in 2026, and what it actually took to build this site with an AI coding agent. Still in progress, deliberately.
- Snowflake Summit 26 — making customers the voice of a repositioningJune 2026Elementum's first Summit as a repositioned company — two enterprise customers on Snowflake keynote stages, Product Partner of the Year, and a nomination-only dinner program that ran the week.
- Sponsor X — putting STEM nonprofits on a Formula 1 carMarch 2023A world-first brand program with McLaren Formula 1 that gave Smartsheet's sponsorship inventory away to STEM nonprofits, reaching 55 million viewers at debut.
- Building Smartsheet's GTM engine — PLG before it had a nameJune 2021A decade owning demand generation at Smartsheet — and how reading the self-serve motion's signals let us aim a sales-led motion on top of it, carrying commercial ARR to $550M and the company upmarket.